Before we had determined our name, our logo, and our tagline, our three founders asked themselves what this brand would stand for. They recalled one of the stories famously told by Aesop about a man with several quarrelling sons. One day the man asked his sons to gather a bundle of sticks. He bound the sticks together and asked each to try and break it. When they could not, he undid the bundle and handed them each an individual stick, which they each broke easily. The father then said to his sons, “My boys, united you will be more than a match for your enemies: but if you quarrel and separate, your weakness will put you at the mercy of those who attack you. Union is strength.” This interlocking stitch is a call for unity in an ever-divided world. It appears on every piece of clothing we make and is a simple reminder that together we are stronger.
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